Parker Brothers

American, founded 1883

BiographyParker Brothers was founded by George S. Parker. Parker founded his game company, initially called the George S. Parker Company, in his hometown of Salem, Massachusetts in 1883. When George's brother Charles joined the business in 1888, the company's name was changed to its more familiar form. In 1898 a third brother, Edward H. Parker, joined the company. For many years, George designed most of the games himself, and wrote all the rules. Many games were based on important events of the day: Klondike was based on the Alaskan gold rush, and War in Cuba was based on the impending Spanish-American War.

The game industry was growing, and the company was becoming very profitable. In 1906, Parker Brothers published the game Rook, their most successful card game to this day and it quickly became the best-selling game in the country. During the Great Depression, a time when many companies went out of business, Parker Brothers released a new board game called Monopoly. Although the company had originally rejected the game in 1934, they decided to publish it the next year. It was an instant success, and the company had difficulty keeping up with demand. The company continued to grow throughout the next several decades, producing such lasting games as Clue, Risk, and Sorry!.

Even after George Parker's death, the company remained family-owned until 1963, when General Mills purchased the company. After this, Parker Brothers produced the first Nerf ball, which became another major national hit. In the UK during the 1970s, Parker Bros. was the games division of Palitoy (also a General Mills company), and produced a variety of releases such as Escape From Colditz. The company began to produce electronic versions of their popular board games in the late 1970s and early 1980s. They also produced video games for various systems during the early 1980s, with home ports of many popular arcade games like Sega's Frogger and Gottlieb's Q*Bert.

In early 1983, Parker Brothers spent US$15 million establishing a book publishing branch; their first titles featured the American Greetings franchises, Care Bears and Strawberry Shortcake. The branch published twelve titles by February 1984; sales of these books totalled 3.5 million units.

In 1985, General Mills merged the company with their subsidiary Kenner; this new company, Kenner Parker Toys Inc., was acquired by Tonka in 1987. Tonka, including Parker Brothers, was bought by Hasbro in 1991.

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